Shop Small

American Express

U.S. CITIzens and residents
Coming Soon

In an effort to encourage consumers to shop with small businesses, American Express has launched Shop Small. This program offers American Express cardholders a $5 statement credit after making a single purchase of $10 or more directly with any small business in the U.S. on the Shop Small® Map, up to 10 times. American Express will also provide free digital marketing materials to help small businesses promote the offer to their customers. 


  • Free marketing and business promotion for small businesses provided by American Express 
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For your business to be considered a qualifying small business for the offer as well as the Shop Small Map, it must be Shop Small eligible based on the following qualification criteria:

  • Must be an American Express Card accepting Merchant;
  • Must be located in the United States. For brick-and-mortar businesses, this means that you must have at least one physical business location within the U.S.; for online-only businesses, this means that you must have a service area within the U.S. 
  • Must have at least 1 but no more than 25 locations (for brick-and-mortar businesses) and have no more than $5M in American Express annual charge volume
  • Must not be part of a franchise brand that has more than 250 stores; Additionally, if a franchise brand has more than 25 corporate-owned stores, then the entire brand is excluded
  • Must be enabled to accept American Express Cards. Merchants who have been with us for more than 12 months must have had at least 1 transaction in the last calendar year
  • Businesses in these industries are excluded: Government agencies, public administration, gas stations and businesses located on the same premises as a gas station, travel agencies, charities, nonprofits, peer-to-peer payments, crowdfunding, trade associations, shopping property management companies, direct sellers, and political organizations

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  • If you have further questions on whether your business is a qualifying small business, call the Shop Small servicing center at 1-833-213-0506. They are available from 9am - 6pm ET, Monday through Friday. You can also email Shop Small at
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